2021 Genesis GV80 luxury crossover SUV deserves attention

Genesis aims to put luxury automakers on notice with the launch of its first luxury SUV, the 2021 GV80 three-row crossover. The automaker introduced the GV80 last week. 

Hyundai’s luxury brand has been quietly making great cars that have won the respect of peers and critics, but have suffered the sales malaise afflicting all sedans. The 2021 Genesis GV80 takes that value/quality proposition to the red-hot crossover SUV segment. Expected to start around $50,000 when it goes on sale later in 2020, the GV80 will likely undercut luxury three-row crossover SUVs ranging from the Cadillac XT6 and Lincoln Aviator, which start in the low $50,000s, to the BMW X7, which starts at about $75,000.

Genesis typically equips its models with more standard features than the base models of competitors. The 2020 Genesis G80 sedan, on which the three-row GV80 is based, comes standard with 16-way power-adjustable seats, heated leather seats, adaptive cruise control, automatic emergency braking, active lane control, and other equipment typically bundled as an optional package by other luxury automakers. That was one of many reasons why the G80 was the The Car Connections Best Sedan To Buy 2020. 

2021 Genesis GV80

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