MS Received More Than 2,800 Orders For ZS EV In India
The demand is already higher than the entire Indian market was in 2019.
The MG (part of Chinese SAIC) recently introduced its all-electric MG ZS EV in India and immediately noted huge interest as more than 2,800 units were ordered in 27 days.
According to MG, the demand exceeds the entire plug-in market in 2019, which means that affordability once again proves its strength.
“MG India has received an overwhelming response for the ZS EV, the country’s first pure electric internet SUV. The carmaker has received over 2,800 bookings in 27 days and will cater to 2,409 bookings received from the markets where the ZS EV will be initially launched – Delhi/NCR, Mumbai, Ahmedabad, Bangalore, and Hyderabad. The number of bookings received for the ZS EV outpaces the total number of EV cars sold in India in 2019.”
“Thanks to the overwhelming response, the carmaker became the first automotive company to close bookings for a car before even announcing its price. It has also set a record for the number of pre-launch bookings received for an EV in India.”
The base ZS EV Excite was initially offered from INR 19.88 lakh ($27,872) and then from INR 20.88 lakh ($29,274), while the top of the line ZS EV Exclusive starts at INR 23.58 lakh ($33,059).
MG ZS EV was the #19 best selling plug-in model in China in 2019 with 17,179 sales (including 4,714 in December).
The car noted also 1,019 registrations in the Netherlands (967 in December), as well as 659 sales in the UK, where more than 3,000 were ordered.
“As MG’s most hi-tech car ever, the ZS EV comes equipped with cutting-edge EV technology and marks an exciting new era for the MG brand globally. The ZS EV has already registered significant success in more than 10 international markets such as the United Kingdom, Europe, Australia, and Southeast Asia. It received more than 2,000 orders within weeks of launch in the UK & Thailand respectively.”
Speaking on the bookings for the ZS EV, Rajeev Chaba, President & MD, MG Motor India, said:
“MG Motor India entered the EV space as a catalyst for the country’s nascent EV revolution by providing a complete, end-to-end ecosystem. The overwhelming response that we have received for the ZS EV validates our faith and highlights how ready the consumer market is for a new-age EV proposition when provided with the best-in-class product and infrastructure. We are compelled to announce a temporary halt in bookings, yet again, and would like to thank our customers for their belief in the motto of #ChangeWhatYouCan.”
MG ZS EV specs:
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