New electric car offers world’s first facial recognition technology

Genesis has unveiled the world’s first facial recognition technology on a car at the legendary Salon Privé London event. Face Connect uses facial technology to lock and unlock the new Genesis GV60 electric SUV, allowing drivers to ditch their car keys and travel light. 

Genesis’ Face Connect allows drivers to access their cars using just their face, similar to how facial recognition is used to unlock millions of smartphones around the world.

A small sensor is positioned on the car door, and with drivers simply looking at the sensor, the car’s technology will unlock the doors.

Drivers will only need to use the physical key once when setting up their unique profile to set up the entry technology.

Once it has been set up, drivers can use their fingerprint to start the car, removing the need for a key altogether.

With the fingerprint, the car will automatically recall any preference they have, including seat position, phone contacts, speaker volume and popular map locations.

The information is stored securely through encrypted software in the vehicle, with Genesis assuring drivers that no biometric data is uploaded and stored remotely.

The GV60 is Genesis’ first electric car with an impressive range of up to 321 miles, and can charge from 10 to 80 percent in just 18 minutes.

The South Korean brand has also used keyless car entry with its “Digital Key 2.0” feature through a connected smartphone.

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When approaching car, the phone will connect to the car and turn on the puddle lamps and open the side mirrors.

By standing at the back of the car for three seconds, the boot will automatically open, with drivers also having the chance to share the “key” with four people.

Andrew Pilkington, managing director of Genesis Motor UK, said: “This application of facial recognition and biometric technology on the Genesis GV60 is bringing not just Genesis but the entire industry into the next generation of motoring.

“Such state-of-the-art innovations simply demonstrate both the commitment that Genesis has to its customers to offer a personalised and seamless experience and the commitment it has to the UK and European market.”

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The technologically advanced electric car also comes equipped with an infotainment system, as has become commonplace recently.

While Genesis may be the first company to include facial recognition software in its cars, other brands have trialled the technology in the past.

Last year, performance car brand Abarth trialled the technology to better understand the emotions experienced when driving its cars.

Motorists took part in hot laps and precision driving tasks to measure their excitement and potentially even fear.

In addition to state-of-the-art facial recognition technology, researchers from Abarth and Loughborough University used electrocardiogram (ECG) machines.

This trial allowed the Italian car manufacturer to accurately monitor the reactions to the car and driving experience.

Greg Taylor, UK managing director for Fiat and Abarth, said: “We always knew anecdotally that the levels of joy our cars bring to the driver and passengers, but now we have some preliminary data from one of the world’s leading sport universities to back that up.

“Our products are not only designed to excite drivers on the road, but they’re also perfect track day cars too.”

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