Perodua, MARii developing first ever digital showroom
Perodua, together with the Malaysia Automotive, Robotics and IoT Institute (MARii), as well as Arus Jaya Automotive, have announced the development of the country’s first ever Digital Showroom, otherwise referred to as the Smart Sales and Service. It will be opened in Penampang, Sabah.
The Digital Showroom, created to enhance the digitalisation of the aftermarket sector, serves as a platform to enhance business operations and customer purchasing experience through digital technologies and services in Sabah.
For example, during the retail process, customers can walk into the Digital Showroom and view the cars through a computer. What’s more, customers can personalise their cars in real-time by choosing paint colours and accessories without needing a physical example of the desired car displayed at the showroom.
Perodua hasn’t revealed the extent of the experience, but the digital technologies involved to realise these include elements of Industry 4.0, such as Big Data Analytics, Internet of Things (IoT), and cloud-based services. These are said to enable a seamless and interactive experience for customers, and at the same time reduce operational costs for business owners.
MARii CEO, Dato Madani Sahari said: “The Digital Showroom is a game changer for the sales, service, and aftermarket sector, as the digital dimension at the point in which the consumer is most involved is altered. This initiative will transform the sales scene of the industry, allowing business owners to reduce operational costs by eliminating the need of investing in a high number of showroom display models while at the same time, maximising the choices offered to the customer during purchasing decision phase.”
For business owners, the technology helps expedite the sales and service transaction process, which works via cloud-based knowledge repositories and recognition systems that can identify and track vehicle records, financial information, and service database to provide better insights for the service provider. This data will in turn be used to enhance consumer experience.
Perodua president and CEO, Data Zainal Abidin Ahmad said” “While we are unable to share anything specific about the collaboration due to strategic reasons, what I can say is that Perodua wishes to ensure that our digital experience is one to remember.”
Arus Jaya Automotive CEO, Simon Chee added: “This collaboration will improve the performance of the aftermarket sector of the Sabahregion, especially in terms of technological development. The Digital Showroom concept can be utilised as a medium to market products in a new, innovative way while at the same time enhance a customer’s buying experience by providing them new tools to customise and purchase desired vehicles.”
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