Watch: ‘The future ain’t the same as it used to be’ is a peek into the surreal automotive world of Chris Labrooy
Even before we see the ’68 Pontiac Bonneville half-submerged, tail up, in a Palm Springs-esque pool far too shallow to accommodate its generous length, it’s clear that things are a little … different in the computer-generated world presented in Chris Labrooy’s new short film, “The future ain’t the same as it used to be.”
The bizarrely morphed Jaguar E-Type, still immediately recognizable even as its famous lines have been twisted into some kind of abstract sculpture hovering in front of a midcentury home, is the first clue. And then the Porsche 911/pool floaty chimeras bounce in from stage left.
If you’ve heard of Chris Labrooy before, you already know that cars are one of his favorite subjects; familiar automotive forms, stretched and reshaped in mind-bending ways, are hallmarks of much of the illustrator’s work.
Twilight in the world of Chris Labrooy. A still pulled from ‘The future ain’t the same as it used to be.”
“The future ain’t the same as it used to be” is 1 minute, 37 seconds of pure Labrooy automotive surrealism set in motion — but even when the cars (or at least parts of them) move, it’s rarely in the way you’d expect them to. It’s very weird, and a little uncanny, but totally captivating.
If nothing else, you’ve probably never seen a Mercedes Pagoda or a Corvette Stingray quite like this before.
Labrooy’s work has appeared in campaigns for Apple, Nike, Target and more (plus automotive clients including Porsche and Jaguar). Commercial work aside, he always seems to come back to cars — especially cars from the 1960s and 1970s. We’ll be speaking to the Scotland-based artist soon to learn about his inspirations and motivations. Until then, check out the video up top and view more of his work at his website.
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