The Q Version of Aston Martin's DBX Looks Mean
The first customers for the new Aston Martin DBX won’t be getting their cars until later this year, but the British sports-car maker is already working hard to entice buyers of its first SUV to spend more money. To that end, the company has announced it will be offering the same bespoke commissioning for the DBX that it offers for its existing sports-car models, with an example of the sort of changes affluent customers will be able to make with the DBX Q by Aston Martin concept that is set to be shown at the Geneva auto show.
Bespoke is, of course, the term that luxury-car brands use to indicate a generous hike in exclusivity, but also a significant increase in cost. The upgrades come from Aston’s Q division, which is indeed named after the world’s most famous spy’s resourceful quartermaster. Three levels of enhancements will be offered: accessories, collection unique-to-Q options, and finally, at the top of the pile, “commission,” which will enable buyers to do something truly unique: matching trim to your plaid golf trousers, for instance. Below this there will also be a range of Q accessories.
The Geneva concept is the work of a team led by Aston’s creative director, Marek Reichmann, and is, the official release tells us, a celebration of the DBX’s darker side, reflected by this suitably moody set of photographs. Externally, the DBX gets 22-inch gloss black wheels, satin Xenon Gray paint, carbon-fiber exterior trim and black anodized tread and silk plaques, all of which are available from the “collection” range.
More substantial changes have been made inside the cabin, to demonstrate the sort of alterations possible with full commissioning. The Geneva concept has a carbon-fiber center console machined from a solid block made from 280 individual layers of composite material, something that requires 90 hours on a five-axis milling machine. Other bits of trim machined from solid carbon feature on the center console and door inserts.
There’s no official word on how much this sort or work will cost, but we suspect that most potential buyers will run out of money or inclination long before Aston runs out of things that can be altered or made unique. Substantial bespoke upgrades will be certain to add substantially to the DBX’s $189,900 base price but also reduce the risk of ever having to park next to a too similar sister car.
From: Car and Driver
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