LiveWire: Harley-Davidson’s new electric motorcycle brand
The first bike under the newly created LiveWire brand will be unveiled on July 8.
Harley-Davidson arrived on the electric motorcycle scene with the LiveWire. The e-bike was unveiled in India in 2019. Now, the company has spun out “LiveWire” as a standalone electric motorcycle brand.
Harley-Davidson has also revealed LiveWire’s new logo. The company will have a “virtual” headquarters with engineering teams located in Silicon Valley and Milwaukee. The brand promises to have a distinct range of motorcycles and will offer a tailored retail experience to customers.
The first bike under the newly created LiveWire brand will be unveiled on July 8, 2021.
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