Mercedes launches ‘Marketplace’ C2C sales platform

Mercedes-Benz Marketplace is the first such C2C sales platform in the luxury segment.

Earlier this year, Mercedes-Benz announced a new ‘Direct to Customer’ sales model aimed at improving the buying experience for customers. Now, the carmaker has launched ‘Marketplace’ – a direct customer to customer (C2C) selling platform.

Mercedes-Benz Marketplace is said to be the first such platform in the luxury segment. The carmaker claims to offer the best price for the seller, a larger inventory of certified vehicles, convenient transactions and complete transparency.

Here are the highlights of the Mercedes-Benz Marketplace:

  • It is a one-stop solution for customers and offers complete transparency, increased inventory availability and the best price guarantee.
  • It is an omni-channel platform where customers can transact both online and offline.
  • It will encourage customers to upgrade to a new or pre-owned Mercedes-Benz, offering the best value for their current vehicle.
  • The platform has the potential to scale up the existing used car as well as the new car sales business of Mercedes-Benz India.
  • The carmaker aims at 50% higher online pre-owned car penetration with this platform.

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