Range Rover celebrates 50th anniversary with classy snow art

Land Rover is celebrating the 50th anniversary of the Range Rover this year. The carmaker has created a classy snow art as part of the celebrations.

Snow artist Simon Beck created a unique ’50 Years of Range Rover’ graphic inside a 260m diameter steering pad at Land Rover’s cold weather test facility in Arjeplog, Sweden. To create the 53,092 square meter logo, Simon had to walk more than 45,000 steps across the snow.

Four Range Rover SV models were driven around the snow art with world heavyweight boxing champion Anthony Joshua OBE at the wheel of one of the cars. These included the Range Rover SVAutobiography, Range Rover SVAutobiography Dynamic, Range Rover Sport SVR and the Range Rover Velar SVA Dynamic

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