Royal Enfield starts assembling its motorcycles in Brazil

Royal Enfield will offer its entire range of motorcycles, including the Classic 350, Meteor 350, the Himalayan and 650 Twins in Brazil.

Royal Enfield has commenced CKD operations at its new assembly facility in Brazil.

The new assembly unit, located in Manaus, Brazil, has a capacity of 15,000 bikes per year. It is Royal Enfield’s fourth assembly unit outside India. The brand also has facilities in Thailand, Colombia and Argentina.

Royal Enfield will offer its entire range of motorcycles, including the Classic 350, Meteor 350, the Himalayan and 650 Twins in Brazil. The company expects it to become the single-largest market for Royal Enfield products outside of India.

According to CEO B Govindarajan, Royal Enfield has been working to grow the middleweight motorcycling segment globally. With markets like the Americas region, Europe and the Asia-Pacific growing significantly, the brand aims to be closer to these markets to grow the business.

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