Highwaytale.com

  • News & Features
    • Celebrity Drive
    • Classic Cars
  • Bikes
  • Car Reviews
  • Electric Cars
  • Future Cars
  • Racing
    • F1
    • Indi
    • MotoGP
    • Nascar
  • Tuning & Technology

Home » News & Features » The General Motors Logo Gets a Redesign for the EV Era

The General Motors Logo Gets a Redesign for the EV Era

01/08/2021

For the first time in decades, General Motors is redesigning its corporate logo. Gone is the blue background and underlined uppercase “GM” initials. In its place comes a blue box surrounding the GM initials. Only this time around, the letters are lowercase, and the underline is comparatively shorter and lives only under the “m. “

GM’s latest logo marks only the fifth significant change to the company’s insignia throughout its 113-year history. The last time the automaker drastically updated its logo was in 1964. 

The new branding arrives in the midst of the company’s decision to invest heavily in electric vehicles. GM is no stranger to EVs, having developed such examples as the EV1 and the MotorTrend Car of the Year-winning Chevrolet Bolt, and the company continues to move forward in the space with its forthcoming Ultium line of EV components, which are due to enter production in forthcoming vehicles such as the 2022 GMC Hummer EV pickup and 2023 Cadillac Lyriq crossover SUV, with others to follow. 

GM plans to launch a total of 30 different EV models globally by 2025. Similarly, the automaker’s set a goal of selling more than one million EVs per year in North America and China by the middle of the decade.

Source: Read Full Article

Post navigation

« 2022 Land Rover Range Rover Spied With Interior Exposed
NHTSA Finds No Evidence Of Tesla Sudden Unintended Acceleration »
News & Features

Giant Fire Destroys One of Europe’s Best Motorcycle Museums, Countless Historic Bikes

01/19/2021

This year isn’t exactly off to a great start, and perhaps at the cost of making it feel a little […]

» Read more

2011 Mercedes ML, GL, R-Class Diesels Still Advertised On US Site, Sort Of

01/19/2021

These pages should’ve been taken down many years ago. Let’s party like it’s 2011 because the Mercedes ML, GL, and […]

» Read more
Tuning & Technology


The Car Connection’s Safest New Cars of 2021





BMW Teases New iDrive For 2021 CES Reveal, Coming To iX Electric SUV





World's Quickest, Fastest Stick-Shift Supra Drag Car Breaks Own Record



Bikes

Why enigmatic Marco Andretti will be missed

01/19/2021

Last Friday, Marco Andretti announced he is withdrawing from fulltime IndyCar racing. David Malsher-Lopez explains how this third-gen racer was […]

» Read more

Vasseur: First time the teams all came together | F1 News by PlanetF1

01/19/2021

Entering the Formula 1 paddock in 2016, Frederic Vassuer reckons last year’s reaction to the pandemic was the first time […]

» Read more
Copyright © 2021
We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences.Ok